Monthly Archives: July 2013

Video and Video Scripting

Video and Video Scripting – Essential Story-Telling Skillset

This past six months has been such a transformation – and recently, a celebration.

Last week, the celebration was that one of our authors (Alay’nya; author of Unveiling: The Inner Journey – and that would be myself, in my nom de plume alias) finally got all of her domains transitioned to the new hosting platform (Bluehost.com), got almost all of the domain registrations transferred to the same, and got almost all of the outstanding blogs (previously done using Google’s Blogger) transitioned into the new domains, all now running WordPress.

Everything is now running under the new “WordPress” paradigm, safe and sound under one roof.

Goodbye to Dreamweaver, perhaps forever! Goodbye to the old Ipswitch file transfer protocol! Goodbye to having blogs and domains under separate names!

And hello to the new world: blog and domain, for each subject, in an integrated platform. A clean new look. A much easier-to-build and maintain framework. Opt-In forms all over.

Even better, Mourning Dove Press (MDP) has been coaching clients and colleagues to do the same.

What this does is simply lay the foundation for a new reach-out paradigm; one that is all about video.

More on this subject later. This early-early morning’s research yielded a valuable new nugget. (New to me, possibly old hat to you.)

I was reading Blake Breedon’s book, Tipping Sacred Cows. On p. 89, he says:

Blake Snyder’s book on scriptwriting, Save the Cat, tells us that almost every successful script follows a fifteen-beat (plot point) structure, and deviating from this structure is akin to assuring your film will not get made, and if it somehow does, it will surely not be successful.

Fascinating!

I was running down Save the Cat within minutes. Read the Amazon “Look Inside.” Interesting, but not enough meat. What WERE these “beats”? (What was a “beat,” anyways?)

You’ll see the results in future blogposts, as we transition to more and more video production ourselves!

To your own success –

Alianna