Seven Essential Online Tools – To Get Started; To Build Momentum
- Good Website Hosting Company,
- Website Development Infrastructure,
- Email Campaigns – opt-in forms, follow-ups, subscription list management,
- Good Basic Training – the mechanics of developing an online marketing campaign),
- Copy-writing Training,
- SEO (Search Engine Optimization) Tool, and a
- Video-Creation Capability
Tool #1: A Good Website Hosting Company
Bluehost.com
Tool #2: Website Development Infrastructure
WordPress – the single most logical, intuitive, and obvious combined web-and-blog-building tool in the world. No charge.
Tool #3: Opt-In Capability and Subscription Lists
AWeber is recognized world-wide as the lead company for three essential capabilities:
- Opt-In List Management,
- Opt-In Forms and Other Tools, and
- Email Campaigns.
In addition, AWeber has some of the best online training tools around. Highly recommended!
Tool #4: Real Important Basic Training & Coaching (for Online Marketing Only)
Ann Sieg, Founder of Daily Marketing Coach and her Renegade Marketing Team offer the best online coaching for building an online marketing campaign.
One no-cost option? Check out the Renegade Blog.
Tool #5: Essential Copywriting – Blogging and Online Marketing
Copyblogger – a great source of online training – how to think, how to write.
Tool #6: Search Engine Optimization: Keyword Research Tool
Google Keyword Tool – assess the usefulness of the keywords/phrases that seem important to you, and suggest even better terms.
Tool #7: Cloud-Based Video Editing Software
Yes, you can use Windows Live Movie Maker (should come with your laptop/PC) until you’re ready to upgrade. When you are, the Adobe system can be “rented” for $50/month; you don’t need to pay the humongous “buy it now” fee.